Google Checkout Will Kill PayPal
This isn’t news, it’s inevitable. We all know that Google’s infamously never first to market, but it’s products tend to dominate either via superior technology (see text, image, blog…well: any search function) or by driving traffic and cash into the product from related products/services which dominate their own niche. Google Checkout is a classic ‘Forced entry’ to a market which was otherwise dominated by PayPal.
3 Reasons Checkout is Unstoppable
1. You get preferential treatment in Google SERP listings, with a larger clickable area and visual cues to encourage user clickthrough. Interestingly, Google changed the clickable areas in text ads recently, adding further weight to this benefit.
2. Google Base and Google Products both promote filtering out of non-Google Checkout products.
3. Google Checkout Gadgets. These are fantastically useful and Gadgets are another area of strong growth and promotion by Google.
I’m stopping at three simply because there’s an almost endless list of more trivial reasons why Google will succeed with Checkout where others have faltered at the feet of PayPal.
If you could add one more critical win for Google Checkout, what would it be? Also, if you think PayPal has a Checkout-killer, tell us more…