Drupal, Niche, and Blogging
It’s always amazing to me how little attention is paid to niche areas in the halo of competitive search terms. Dig around on any of the big four search engines and you’ll see dramatic competition drop off on quirky keyword combinations.
Take finance. I’ve been researching news, comment, and blogging habits around a key finance term and differing lifestyles and there are a number of opportunities for the savvy search marketeer. A great example: “eco friendly” is a zeitgeist term right now and it’s set to grow significantly. Lifestyle financial packages are emerging, and banks are getting ethical as public opinion strengthens.
Demographics are your friend
Free, friendly, and quick demographic info suggests that the ethical consumer has a higher pay bracket. Paid solutions reinforce this.
Anyone out there running finance clients should be digging through their analytics and onsite search stats to see if the interest has crept onto their brand. If it has, you need to act.
If it hasn’t? You need to act.
Niche & lifestyle keyphrase terms
Niche has a habit of becoming saturated. Spotting a new growth sector is gold dust.
Interestingly, one of the best ways to target such a niche is to build a community presence. Try getting content up that’s fresh, unique and relevant. With an eco lifestyle finance term try to address your user’s concerns in an offbeat way. Be approachable.
Go back to your analytics. Put yourself in their shoes.
Most of all…keep it to yourself.
Ah.